How much did Beyoncé earn for performing at Netflix's NFL Christmas Day halftime show?

 It's no surprise that booking Beyoncé for a performance would come with a significant price tag — but just how much?

The 32-time Grammy winner, 43, made her highly anticipated debut at the NFL Christmas Gameday with an unforgettable live performance of songs from her latest album, Cowboy Carter.

Taking center stage during the halftime show of the second game of the night, between the Houston Texans and the Baltimore Ravens, Beyoncé owned the field, accompanied by a group of backup dancers, including her eldest daughter, Blue Ivy Carter, and a marching band. She was also joined by Post Malone and Shaboozey, both featured on the album, for breathtaking performances of "Levii’s Jeans" and "Sweet ★ Honey ★ Buckiin’."

In a pre-recorded intro, Beyoncé made a dramatic entrance, riding through the stadium's tunnels on a white horse while performing "16 Carriages." After dismounting, she transitioned into a cover of The Beatles' "Blackbird," joined by vocalists Tiera Kennedy, Tanner Adell, Reyna Roberts, and Brittney Spencer.

Produced by Beyoncé's Parkwood Entertainment and Jesse Collins Entertainment, this electrifying performance is said to be part of a $60 million three-project deal Beyoncé signed with Netflix in 2019.

Her first collaboration with the streaming giant was the 2019 concert film Homecoming: A Film by Beyoncé, which showcased her headline performance at the 2018 Coachella Valley Music and Arts Festival. The reported cost for that first project was around $20 million, according to Variety.

"If this figure is accurate, then that’s $20 million specifically for this [halftime] performance," said Dan Ruchie, founder of Trapital, a company specializing in music and sports insights.

Before the Ravens triumphed over the Texans 31-2, the Kansas City Chiefs secured a 29-10 victory against the Pittsburgh Steelers, preserving their near-perfect 2024 record. Both games were live-streamed for the first time on Netflix as part of the streaming giant's newly signed three-year licensing agreement with the NFL to broadcast Christmas Day games. The deal is valued at a staggering $150 million.