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The Chicago White Sox may not see significant improvements following their historically disappointing 2024 season, but they are making a notable change in one area.
After eight years of fan criticism and mockery over the name of the team's home stadium, Guaranteed Rate Field, the White Sox have revealed a new name: Rate Field. This change comes in response to Guaranteed Rate's rebrand to simply "Rate," announced in July.
The announcement was made with little fanfare, via a 10-second social media video posted at 6:45 p.m. CT on a Tuesday. However, the stadium's logo will still feature a large red downward-pointing arrow, maintaining an element of the old name that received significant backlash.
The stadium, once known as Comiskey Park in honor of former White Sox owner Charles Comiskey, held that name from its opening in 1991 until 2003, when it became U.S. Cellular Field. In 2016, it was renamed Guaranteed Rate Field after the Chicago mortgage company secured the naming rights for $2.4 million per year.
Now, the "Guaranteed" is being dropped, which seems fitting given that there are few guarantees when Jerry Reinsdorf is at the helm of the team.
The White Sox are attempting to recover from what might be the worst season in MLB history, having set a league record with 121 losses and a dismal 41-121 record. Every aspect of the team struggled: the offense was the lowest-scoring in MLB, the starting rotation ranked 25th in ERA, the bullpen was the third-worst, and the defense finished last in defensive runs saved.
Things aren't expected to improve in 2025, especially after trading their lone standout player, starting pitcher Garrett Crochet, to the Boston Red Sox for prospects. While the team has a new manager in Will Venable, the leadership remains unchanged—for now.